Corporate Planning And Management

The concept of corporate planning has in recent years gained wide currency in management literture. It connotation is somewhat overlapping with the concept of strategic planning. It is, therefore, necessary that the scope of corporate planning and strategic planning should be clearly understood. Simply stated, corporate planning is comprehensive planning proces which involves continued formulation of objectives and the guidance of affairs towards their attainment. It is asystematic and disciplined exercise designed to help identification of the objectives of an organisation or corporate body, determination of appropriate targets, and formulation of practical plans by which the objective could be achieved. It is undertaken by higher managmenet for the firm as whole on a continuous basis for making entrepreneurial decisions systematically and with the best possible knownledge of their probably outcome and effects, organising systematically the efforts and resources needed to carry out the decisions, and measuring the results of these decisions against the expectations though systematic feedback.
About Author :
Jagdish Chandra, M.Com., B.Ed., (Delhi Univeristy) is a retired lecturer from Delhi. Having a long experience of teaching, he is deeply involved in promotion of management. His area of interest is mainly Commerce and Managmeent. He has written many articles in Magazinses and journals of repute. Currently he is fully devoted in the field of Management.
Contents :
Business Strategies and Planning Planning Proces Corporate Structure for Planning Quality Assurance Maintenance Management Production and Location Strategy Management Control in Corporate Planning Management of Social Cost Benefit Methods of Productivity and Work Study