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Corporate Reputation, The Brand & The Bottom Line (3rd Edn)
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Publisher: Kogan Page Limited, (epz Titles)
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Book: Corporate Reputation, The Brand & The Bottom Line (3rd Edn)
The book uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented.
Details of Book: Corporate Reputation, The Brand & The Bottom Line (3rd Edn) Book: Corporate Reputation, The Brand & The Bottom Line (3rd Edn)
Author: Roger Haywood,
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2006-01-01
Publisher: Kogan Page Limited, (epz Titles)
Number of Pages: 320
Author: Roger Haywood,
ISBN:
074944651X
ISBN-13:
9780749446512
,978-0749446512
Binding: Paperback
Publishing Date: 2006-01-01
Publisher: Kogan Page Limited, (epz Titles)
Number of Pages: 320
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Order now at 32% Discount
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Book: Corporate Reputation, The Brand & The Bottom Line (3rd Edn) by Roger Haywood,
ISBN Number: 074944651X, 9780749446512, 978-0749446512