Corporate Social Responsibility

The concept of social responsibility is defined as the obligation of business community for the well-being of the people, the state and the environment in which they operate. The business community is required to safeguard the health and well-being of the society. The business organisations are required to produce to the maximum extent possible.
About Author :
Dr. Renu Jatana obtained her M.Com. and M.Phil. degree from University of Rajasthan, Jaipur. She obtained Ph.D. in Commerce from Mohanlal Sukhadia University, Udaipur (Rajasthan). Dr. Jatana is Associate Professor in the Department of Banking and Business Economics, M.L. Sukhadia university, Udaipur. Dr. David Crowther is systems specialist and general manager in local government, industry and commerce for 20 years. In 1994, he joined Aston University as a lecturer in accounting and there obtained a Ph.D. in 1999 for research into corporate social performance and reporting before leaving to join the University of North London.
Contents :
1. Social Responsibility: An Introduction 2. Social and Ethical Responsibility: Conflicts of Interests in Professional Accounting 3. The Myth of Corporate Social Responsibility 4. CSR in Indian Context: The Case Study of Ambuja Cement 5. Social Responsibility and Marketing 6. Art in the Boardroom: Questioning the Ethics of Corporate Collecting Pratices 7. Partnerships and Cause-related Marketing-Building Brands for the Future 8. Ethics and Social Responsibility in the HIH Collapse: A Dialectical Approach 9. Protection of Environment by Waste Management and Waste Minimization Aduit 10. CSR in Insurance Sector 11. Are Non-Executive Directors Facing Insurmountable Risks? 12. Managing Corporate Social Responsibility: A Study of Private Banks in India 13. Programme Aid Partners in Mozambique: A Textual Analysis 14. Corporate Social Responsibility and the Neo-American Model of Company Law 15. Excellence Models for Manpower in Marketing for an Era of Continuous Change 16. International Impact of Celebrity Endorsement of Transfer Pricing 17. CSR for SMEs: An Awareness Campaign 18. GMO: A Hope or a Frustration 19. Corporate Social Responsibility: Support to Education vis-à-vis Reservation for Backward Classes 20. Social Responsibility and Marketing 21. Application of Corporate Social Responsibility with Reference to Coca-Cola Ltd. 22. CSR in Banking Sector 23. Corporate Social Responsibility in the Insurance Industry: A South African Perspective with a Specific Focus on Disability Insurance 24. Corporate Ethics: An End to the Rhetorical Interpretations of endemic Corruption 25. Development of Social Financial Reporting in Different Geographies: European Union, Australia and Asia 26. Social Responsibility and Corporate Business Ethics 27. Agency Theory: A Cause of Failure in Corporate Governance 28. Globalisation and Corporate Activity 29. Social Responsibility for Value Addition 30. Globalisation Perspectives on Corporate Governance 31. SCP-Social: A Model for the Assessment of Corporate Social Performance 32. Societal Perception of Corporate Social Responsibility: An Empirical Study 33. Enhancing Teaching and Learning: Integrated Approach to Pedagogy 34. Corporate Social Responsibility in the Banking Sector 35. Corporate Social Responsibility: Initiatives and Practices of IT Sector 36. Power Generating Sector: Softening the Impacts 37. Ethics for Corporate Managers-Problems and Possibilities 38. Corporate Social Responsibility in Business 39. Setting Rules, Picking Winners: Multilateral Financial Institutions and the global Managerial Order 40. Whistleblowing Policies as Corporate Social Responsibility and Corporate Governance Apparatuses: Rationales and Legislation 41. Weaving Sustainable Development into Corporate Governance 42. Is it True that Social Responsibility Studies can Cause an Assimilation Problem, and Why? 43. Is Lying the Best Way of Telling the Truth? 44. Auditing and Academic Quality in India and the UK 45. Economic Development and Insurance: Diagnosis and Prognosis 46. Towards an Improved Corporate governance Index