The Cosmic Spiderweb: How To Capture Any Customer Through Event Marketing

The Cosmic Spiderweb: How to capture any customer through event marketing guides the reader through the fascinating world of event marketing. Using landmark case studies and his experience of more than 20 years as a pioneer in the discipline, author Lou Bitonti discusses everything involved in the planning and implementation of events focusing on the "experiential" relationship between customers and products in the event environment. The tour includes chapters on budgeting, building the core team, logistics, entertainment and celebrities, technology, measurement and others.