Creating Success: How To Negotiate Effectively

How to Negotiate Effectively looks at the vital principles of good negotiation, essential for improved business performance and better business relationships. It provides practical down-to-earth tips, tools and techniques to help you get it right. Fully revised and updated, it advises on every aspect of the negotiation process, including • how to spot buying signals; • how to handle the deadlock; • tactics and counter-measures; • how to trade or bargain; • the characteristics of effective negotiators; • identifying the decision makers; • making concessions; • enhancing your authority. The essential step-by-step guide will help you achieve a balanced ‘win-win’ outcome every time - getting the best deal available and maintaining a good relationship. About Author: S David Oliver is Managing Director of Insight Marketing, and also Associate Director of the Marketing Guild. He writes regularly for the press and runs seminars around the world on negotiation, professional selling skills and practical marketing.