Creative Memories: The 10 Timeless Principles Behind The Company That Pioneered The Scraooking Industry

An inspiring story of a phenomenal business leaderand how to make her tactics work for you. .

How did an unemployed single mother turn a simple business idea into a 450 million-dollar multi-national corporation? She followed her instincts, formed a strategy, and found a way to transform a vision into a home-grown direct-selling empire called Creative Memories. This astonishing self-made success story is a prime example of entrepreneurship at its best. Now the co-founder of Creative Memories shows todays business leaders how to recognize growth opportunities, turn passions into profits, and reach even higher levels of personal and profession success. Youll learn how to: . . Make sound, consistent business decisions . Create checks and balances for all company practices . Define your own leadership style and direction . Protect your relationships with customers and colleagues. Develop new ideas and initiatives that encourage business growth . .

An easy-to-follow roadmap for continued successa must-read for any organization. John C. Maxwell, bestselling author of "The 21 Irrefutable Laws of Leadership," .

A great example of the vast diversity of opportunity that exists in the direct selling industry today. Dick Bartlett, Vice Chairman, Mary Kay Inc.; former board chairman, Direct Selling Association (DSA). .

[An] inspirational book. David M.R. Covey, President, International division, Franklin Covey Company.

The bestselling success story featured on the "CBS Morning Show" and "The Rosie O'Donnell"--now in paperback

"These Guiding Principles are a must-read for any organization."
--John C. Maxwell, bestselling author of "The 21 Irrefutable Laws of Leadership"

A "Wall Street Journal" and "BusinessWeek" bestseller, "Creative Memories" is the motivational true story of Cheryl Lightle, cofounder of one of the top direct selling companies in the United States. A treasure trove of smart business advice for entrepreneurs, this insightful account reveals the 10 guiding principles that Lightle used to create her scrapbooking empire. These essential leadership lessons can help you make sound business decisions, to grow and to prosper.