Cultural Imperialism: A Critical Introduction

The book deals with issues ranging from the ideological effects of cultural products, to the process of cultural homogenisation and the nature of cultural autonomy. The author suggests that the critical discourses of cultural imperialism are best understood, not in terms of national cultures, but as protests against the rise of global cultural modernity.

In Cultural Imperialism, John Tomlinson deals with issues ranging from the ideological effects of imported cultural products, to the process of cultural homogenization, to the nature of cultural autonomy. He examines a number of related discourses: thedebate about "media imperialism" the discourse of national cultural identity; the critique of multinational capitalism and the critique of cultural modernity. His analysis reveals major problems in the way in which the idea of cultural, as distinct from economic or political, imperialism is formulated.