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The Curious Digital Marketer is an ultimate guidebook to the curious buyers and investors of the mushrooming concept of digital marketing.
Summary Of The Book
In this world of digitisation, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital marketing.
The Curious Digital Marketer, written by Kapil Ohri, is a guidebook that contains some of the most frequently asked questions by the buyers and planners of digital media, answered by some of the veterans in the same field. Divided carefully into four parts, this book majorly deals with buying and planning of Digital Marketing, Mobile Marketing, Facebook Advertising, and Search Engine Marketing respectively. The commonly asked questions of this book are zeroed from 250 applicable questions to 101 questions that are raised by the buyers and investors of digital marketing.
This book is upgraded with the developments and the latest information required by the investors and buyers of digital marketing, making it a complete source of relevant data point for them. This book is meant for all the levels of professionals as well as students who are aspiring to take courses in digital marketing.
About Kapil Ohri
Kapil Ohri is the head of the Afaqs! Campus.
Afaqs! Campus is a new setup institution of digital marketing training and education for the pros as well as the beginners of digital marketing. It is a branch of afaqs.com, a marketing portal and media provider of India. Equipped with some of the veterans and experts of digital media, Afaqs provides practical and interactive courses to help the aspirants with the fundamentals of digital marketing with better understanding. The various training programs conducted by them are on analytics, search engine marketing, search engine optimization, display advertising, mobile marketing, and social media marketing respectively.
The other contributing authors of this book are Anurag Singh, COO of AD2C, Odigma founder Advit Sahdev, Pinstorm’s Ansoo Gupta, Abhishek Punia of Interactive Avenues, Atul Soni, Mindshare’s Director of Invention, Group M’s Vice President of Strategy, Benedict Hayes, Social Media Manager of Webitude, Chanmeet Singh, Neo@ Ogilvy’s Deepak Sharma, Geetanjali Anderson of Media2Win, Himanshu Arora, Senior Business Group Head of Isobar, Media Group of Head of Interactive Avenues, Harish Iyer, Maninder Pal Singh of Lintas Media Group, Managing Director of MediaMind (North Africa, West Asia and India), Raghu Seelamsetty, Communicate2’s Head of Search and Analytics, Ronny Raichura, Sairam Ranganathan of Maxus, Vishal Jacob, Senior Director of Maxus and Zed Digital’s Media Director, and Tanushree Radhakrishnan.
|Number of Pages||132 Pages|
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Jul 9, 2012
Great Book for BeginnersThis is a great book for beginners - its explins in a very non-techy language, a subject that many of us would like to know about, but do not have the time or the patience to indulge ourselves in decyphering the technical jargons ... a must buy is you want to understand the basics of the subject
Jun 30, 2012
AwesomeAwesome word is really match with that book's properties, because i read it and then i got i really don't know many things, i started R&D on that i feel so confident better than other days.
Nov 2, 2012
A Great Book to understand about Digital marketingA nice book wich explains all aspects of digital markting. This book will really help you to understand all in & outs of digital marketing
Sep 27, 2012
A good book for beginnersIf you are a digital marketing newbie, and want to understand the basic technicalities of how various platforms are utilised and what are their costs, etc, it is definitely the cheapest and best alternative!!!!
Jul 17, 2012
Must have for digital marketersWithout the fluff, it gets straight to the point of what a marketing team needs to know about digital marketing. very useful for traditional marketers who are planning to embrace digital media.
Jul 4, 2012
Must Buy for Marketing Professionals & MBA StudentsI think every marketer should keep this book on the table. The way Internet media is growing this is great reference book to understand the basics as well as advance knowledge of Digital media
Jun 28, 2012
Awesome..a must read !!Awesome book !!Finished the book in one go ..very gripping..gr8 language..its a must read for all.. .. Special appreciations for abhishek punia !!.....highly recommended ..will be a permanent feature of my library !!!!!!!!!!!!!!!!!!!!!!!!!!
Mar 11, 2013
Very informativeCompact and very informative, though I feel it still lacks content and certain topics should have been treated in more detail. It serves as the digital marketing glossary reference book. More references and links can be added to it to make it better.
Dec 5, 2012
worst book I ever readI purchased this book so that I get some knowledge about digital marketing. but this book is only a dictionary with a mechanical definitions. I suggest to writers that please learn how to write a book. And if you don't than please never try again. This book is not for learning its only for definitions & I think we get much better definitions from google only. Total waste of money.