Cart (0)
Digital Cart (0)
Shortlist 0
Some error has occured while getting your complete shortlist. Retry
Use this space to shortlist the products you like. To add a product here, simply click the icon.
You can't compare with the above items. (Clear all items in the Compare list)

Customer in The Boardroom? HB (English) 1st Edition

(Hardcover)
Hardcover
Language: English
Length: 260 pages
Publisher: SAGE Publications India Pvt Ltd
Check Availability at
Invalid Pincode Entered
Available with 14 Sellers at Change
MRP: Rs. 550
Rs. 440 20% OFF
Selling Price
+ Rs 60 Delivery ?

Shipping Charges

Why is there a shipping charge for this item?

Sellers with Flipkart Advantage waive off the delivery charge for Orders over Rs 500. For all Orders under Rs 500, a nominal delivery charge is added per item.

Sellers without Flipkart Advantage may or may not add a delivery charge to your Order. This is subject to Seller discretion.

Sold by

PeacockBooks 4.0 / 5
75% positive feedback (258 ratings)
  • 5 star
    152
  • 4 star
    43
  • 3 star
    18
  • 2 star
    7
  • 1 star
    38
Positive
Neutral
Negative

Delivered By

?
  • Usually Delivered in 5-6 business days.

Cash On Delivery

?
May be available! Enter Pincode to confirm.
30 day Replacement Guarantee. ?
Sold by 14 Sellers
Sort By:
PeacockBooks
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
75% positive feedback (258 ratings)
  • 5 star
    152
  • 4 star
    43
  • 3 star
    18
  • 2 star
    7
  • 1 star
    38
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 440
KBD-Delhi
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
76% positive feedback (265 ratings)
  • 5 star
    162
  • 4 star
    41
  • 3 star
    19
  • 2 star
    5
  • 1 star
    38
Positive
Neutral
Negative
  • Usually Delivered in 8-9 business days.
Rs. 440
BIBLIOPHILE
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
64% positive feedback (53 ratings)
  • 5 star
    22
  • 4 star
    12
  • 3 star
    1
  • 2 star
    0
  • 1 star
    18
Positive
Neutral
Negative
  • Usually Delivered in 13-14 business days.
Rs. 440
JAICOMUMTRADE
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 9-10 business days.
Rs. 446
uJustBuy
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.8 / 5
44% positive feedback (69 ratings)
  • 5 star
    22
  • 4 star
    9
  • 3 star
    4
  • 2 star
    3
  • 1 star
    31
Positive
Neutral
Negative
  • Usually Delivered in 10-11 business days.
Rs. 451
JAICO
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
76% positive feedback (26 ratings)
  • 5 star
    14
  • 4 star
    6
  • 3 star
    1
  • 2 star
    1
  • 1 star
    4
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 468
edubooks
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.1 / 5
50% positive feedback (22 ratings)
  • 5 star
    8
  • 4 star
    3
  • 3 star
    2
  • 2 star
    1
  • 1 star
    8
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 470
Balajisunrise
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
73% positive feedback (15 ratings)
  • 5 star
    7
  • 4 star
    4
  • 3 star
    3
  • 2 star
    0
  • 1 star
    1
Positive
Neutral
Negative
  • Usually Delivered in 8-9 business days.
Rs. 483
BOOKSOFWORLD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.1 / 5
79% positive feedback (681 ratings)
  • 5 star
    383
  • 4 star
    160
  • 3 star
    51
  • 2 star
    26
  • 1 star
    61
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 484
UBSPD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.8 / 5
70% positive feedback (3,766 ratings)
  • 5 star
    1,972
  • 4 star
    673
  • 3 star
    256
  • 2 star
    125
  • 1 star
    740
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 495
Pagers
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.2 / 5
51% positive feedback (135 ratings)
  • 5 star
    46
  • 4 star
    24
  • 3 star
    20
  • 2 star
    8
  • 1 star
    37
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 495
HERITAGEPUBLISHERS
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.2 / 5
82% positive feedback (1,293 ratings)
  • 5 star
    825
  • 4 star
    239
  • 3 star
    66
  • 2 star
    47
  • 1 star
    116
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 506
BOOKSWAGON
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.6 / 5
63% positive feedback (409 ratings)
  • 5 star
    194
  • 4 star
    64
  • 3 star
    31
  • 2 star
    22
  • 1 star
    98
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 512
VinmarSolutions
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 8-9 business days.
Rs. 514

Customer in The Boardroom? HB (English) 1st Edition (Hardcover) Price: Rs. 440

Is the Customer In Your Boardroom?

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches.

Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy. The framework provides a blueprint for defining and choosing market segments, developing rivalry propositions, creating value delivery systems, reading markets and gaining customer insight, reading macro trends, strengthening strategy foundation analyses, removing organizational roadblocks and more.

The book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

The text is replete with anecdotes, examples and cases from India Inc. and is equally applicable to both B2B and B2C businesses. Written in the author’s inimitable and accessible style, the text is an effortless and effectual read.

Within these pages exists the roadmap for developing winning businesses strategy that enables businesses to beat competitors by providing value to the customer, in a way that competitors will find hard to imitate.

About the Author
Rama Bijapurkar
is one of India’s most respected thought leaders on market strategy. She is also a keen commentator on social and cultural changes in liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategy. She describes her mission as bringing ‘market focus to business strategy’.

Rama writes and speaks extensively in global forums on emerging market strategy and on India’s Consumer Economy. She serves or has served as an independent director on the boards of leading Indian companies like Infosys Technologies, CRISIL, Axis Bank, Godrej Consumer Products, Mahindra Holidays & Resorts India Ltd., Bharat Petroleum. An alumna of the Indian Institute of Management, Ahmedabad (IIMA), India, Rama continues to be involved with her alma mater, where she is a visiting faculty and also serves on the board of governors.

Rama’s work experience has been in market research and strategy consulting and includes McKinsey & Company, MARG (now Nielsen India), MODE Services (now TNS India) and full-time consulting with Hindustan Lever (now Hindustan Unilever Ltd). She holds a Post Graduate Diploma in Management from IIMA, and a Bachelor of Science (Honours) in Physics from University of Delhi, India.

Her last book, We Are Like That Only: Understanding the Logic of Consumer India (Indian edition by Penguin), has been well-received and favourably reviewed. The international edition is titled Winning in the Indian Market: Understanding the Transformation of Consumer India (John Wiley & Sons). www.bijapurkar.com

Was this product information helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Table of Contents

  • Preface and Acknowledgement
  • Prologue
  • Introduction
  • Thinking about Business Strategy and Where ‘Customer’ Fits into It
  • The Customer Based Business Strategy Framework
  • The WHERE to Compete Decision (OR Deciding Strategic Market Priorities)
  • The HOW to Compete Decision
  • Designing the Value Package and Value Delivery System
  • The Science and Art of Strategic Business—Market Segmentation
  • Consumer Insight for Shaping Business Strategy
  • Foundation or Baseline Analyses for Strategy Development
  • Putting Customer Based Business Strategy into Practice in Organizations
  • Appendix
  • Bibliography
  • Index

Specifications of Customer in The Boardroom? HB (English) 1st Edition (Hardcover)

Book Details
Publisher SAGE Publications India Pvt Ltd
ISBN-10 8132106350
Edition 1stEdition
Imprint Response Books
Number of Pages 260 Pages
Publication Year 2012
Language English
ISBN-13 9788132106357
Binding Hardcover
Dimensions
Weight 558
Length 9 Inches
Height 9 Inches
Width 6 Inches
Series & Set Details
Series Name Response Books
Contributors
Author Rama Bijapurkar
Was the product specification helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of Customer in The Boardroom? HB (English) 1st Edition (Hardcover)

4.2

Average Rating

Based on 4  ratings

 

Have you used this product?

Rate it now.

Be the first to write a Review
 

PAYMENT METHOD

POWERED BY
Loading ...