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Customer in The Boardroom? HB (English) 1st Edition

(Hardcover)
Hardcover
Language: English
Length: 260 pages
Publisher: SAGE Publications India Pvt Ltd
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Table of Contents

  • Preface and Acknowledgement
  • Prologue
  • Introduction
  • Thinking about Business Strategy and Where ‘Customer’ Fits into It
  • The Customer Based Business Strategy Framework
  • The WHERE to Compete Decision (OR Deciding Strategic Market Priorities)
  • The HOW to Compete Decision
  • Designing the Value Package and Value Delivery System
  • The Science and Art of Strategic Business—Market Segmentation
  • Consumer Insight for Shaping Business Strategy
  • Foundation or Baseline Analyses for Strategy Development
  • Putting Customer Based Business Strategy into Practice in Organizations
  • Appendix
  • Bibliography
  • Index

Specifications of Customer in The Boardroom? HB (English) 1st Edition (Hardcover)

Book Details
Publisher SAGE Publications India Pvt Ltd
ISBN-10 8132106350
Edition 1stEdition
Imprint Response Books
Number of Pages 260 Pages
Publication Year 2012
Language English
ISBN-13 9788132106357
Binding Hardcover
Dimensions
Weight 558
Length 9 Inches
Height 9 Inches
Width 6 Inches
Series & Set Details
Series Name Response Books
Contributors
Author Rama Bijapurkar
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