The Customer Is Ceo: How To Measure What Your Customers Want-and Make Sure They Get It

(Hardcover - 1997)
by

Forler Massnick

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Publisher: Amacom Publishers



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Book: The Customer Is Ceo: How To Measure What Your Customers Want-and Make Sure They Get It
Being a customer-centered company means a lot more than simply measuring customer satisfaction. It means focusing all assets and decisions on the customer's wants and needs. In other words, treating them like top dog. The Customer Is CEO supplies a framework for shifting to a strategic new customer focus. It will enable executives and managers to:

- evaluate where they are now

- determine what functional departments, like human resources, finance, production, and plant operations, need to be doing to become more customer-focused

- craft a compelling vision statement for the company

- relate customer satisfaction to quality, reengineering, the learning organization, teamwork, leadership -- and more

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Details of Book: The Customer Is Ceo: How To Measure What Your Customers Want-and Make Sure They Get It Book: The Customer Is Ceo: How To Measure What Your Customers Want-and Make Sure They Get It
Author: Forler Massnick
ISBN:

0814403468


ISBN-13:

9780814403464

,

978-0814403464


Binding: Hardcover
Publishing Date: 1997
Publisher: Amacom Publishers
Number of Pages: 239
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    Book: The Customer Is Ceo: How To Measure What Your Customers Want-and Make Sure They Get It by Forler Massnick
    ISBN Number: 0814403468, 9780814403464, 978-0814403464