Customer-driven It: How Users Are Shaping Technology Industry Growth

AFTER THE INTERNET bubble burst, the technology industry was left facing a host of unrealized opportunities, from e-commerce to market exchanges. Where will the industry go from here, and who will drive it forward? David Moschella argues that IT industry progress will be driven not by technology suppliers, but by customers who are using those technologies. He introduces the concept of a customer-driven value chain and shows how customers will determine the viability of everything from online advertising to online payment systems, from e-commerce to e-learning. Written for senior managers and strategists, this forward-looking book reveals what must be done in order to fuel the growth of the critical IT industry. David Moschella has been a consultant and analyst in the technology industry for almost twenty years. The author of the highly praised Waves of Power: The Dynamics of Global Technology Leadership, he is a regular columnist for Computerworld.