Customer-effective Web Sites

The best e-Commerce sites are the ones that enable customers to accomplish their goals better, faster, and more easily. In this book, leading Gartner Group consultant Jodie Dalgleish draws upon two years of exclusive Web customer research, showing you exactly how to build sites like that -- every step of the way. Customer-Effective Web Sites covers every element of e-Commerce site success: functionality, content, navigation, information architecture, visual design, technology, and more. Jodie Dalgleish identifies 17 key customer directives that every e-Commerce site should follow; then demonstrates exactly how to implement them on your site. Discover how and why current sites fall short; and identify real-world blunders that frustrate and infuriate customers. Learn better ways to identify your customer's true needs and requirements, and design sites that reflect them. Discover more effective site development processes -- and learn to communicate your goals to web development professionals so you'll actually get the site your customers are demanding. For all Web professionals and business managers concerned with creating more effective, profitable e-Business sites.