Book: The Customer Management Scorecard: Managing Crm For Profit Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.
Details of Book: The Customer Management Scorecard: Managing Crm For Profit Book: The Customer Management Scorecard: Managing Crm For Profit
Author: Neil Woodcock, Bryan Foss, Merlin Stone
ISBN: 0749438959
ISBN-13: 9780749438951
, 978-0749438951
Binding: Hardcover
Publishing Date: Jan 2003
Publisher: Kogan Page
Number of Pages: 428
Language: English