“d f karaka”

Ahura Mazda, the All-Wise Lord, is the fountainhead of the Good Mind. The Good Mind is the basis of all good thought, from which originate all right-speaking and right-doing. On these three pillars, Pure Thought, Pure Words, and Pure Deeds, the Prophet of Iran reared the stately edifice of his ethic... More

“...the Parsis have earned their reputation not so much by the manner in which they have accumulated fortunes as by the way in which they have dispensed the stores with which Providence has blessed them.”---D.F.Karaka The book remains the single most authentic presentation of the History of the... More

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.... More

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.... More

Imagine a world where whole epochs will pass, cultures rise and fall, between a telephone call and the reply. Think of the human race multiplying 500-millionfold, or evolving new, distinct species. Consider the technology of space colonization, and computer-assisted reproduction. Freeman Dyson marsh... More

Social Skills at Work goes beyond the do’s and don’ts of a mechanical set of skills to provide thoughtful and practical guidelines on the effective management of profes-sional relationships. Important factors range from social judgements, attributing motives, stereotyping, leadership and asse... More

Table of contents Part I: Business Markets and Business Marketing Chapter 1 Introduction to Business Marketing Chapter 2 The Character of Business Marketing Chapter 3 The Purchasing Function Chapter 4 Organizational Buyer Behavior Part II: Foundations for Creating Value Chapter 5 Marke... More

Introduction1. It's the Brand, Stupid2. Codependency Can Be Beautiful -Consumers Need Good Brands as Much as Good Brands Need Them3. A Great Brand Message is Like a BuckingBronco - Once You're On, Don't Let Go4. If You Want Great Advertising, BePrepared to Fight for It5 When it Comes to Sponsorships... More