“dan heath chip heath”

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip an... More

Heath has a passion for the landscape of the Grand Canyon, from its dramatic vistas to its subtle beauties. This collection of inspiring photographs captures the Park's human history?pictographs made by ancient tribes, paths of early explorers, relics of old mining settlements ?as well as its natura... More

Focusing on successful marketing campaigns and undying urban legends, this audiobook is designed for anyone who strives to craft messages that are memorable and lasting. Unabridged. 7 CDs.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." H... More

This illustrated textbook for biologists provides a refreshingly clear and authoritative introduction to the key ideas of sampling, experimental design, and statistical analysis. The author presents statistical concepts through common sense, non-mathematical explanations and diagrams. These are foll... More

Contents : 1 Introduction2 Assessing and managing risk3 Assessing the impact of crisis4 Reducing crises and crisis impacts5 Warning systems6 Communications7 Media management8 Image management9 Management and crisis management10 Ways of undertaking crisis management11 Response and recovery plans1... More