Dealing With Darwin: How Great Companies Innovate At Every Phase Of Their Evolution

A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution in order to thrive in today's eat-or-be-eaten economic jungle.

Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selectionaand master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted "Crossing the Chasm," he identified and addressed the greatest challenge facing new ventures. Now heas back with a book for established businesses that need to learn how to adaptaor suffer the slow declines into marginalized performance that have characterized so many "Fortune" 500 icons in recent years.

Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitorsaor risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the companyas offers apart?

Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet todayas Darwinian challenges, whether theyare producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate andevolve.

For any business competing in todayas eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.