Decoding Communication  (English, Paperback, Chandramouli N.)

I really like the cover of the book, that says a lot about the book. The book is interesting for all types of people. People like me who learns designing will help by Brand Appeal, a chapter which talks a lot on Appeal.

I have just finished reading the book Decoding Communication, its great read for a starter in communication industry like me, i felt its good for anyone who sees their future in this industry and this book is not a book that you will read and kip away but u can refer this as and when.

Superb read..got to learn so many new theories on communication especially Brand Appeal & Brand Trust. Some good quotes which boost you up and one of my personal fav.is 'If an idea has to be well communicated, the rule to use is 'Tell it, don’t sell it. Tell it like a good story' Must read for all :)

There is a good saying first impression is the last impression. This book has a nice cover page, Which itself Communicate. It has a eye catching cover page. If the first page is design in a impressive manner what about the contents of the book. I read it. Involved init. This book is highly essential for Managers, Leaders, Achievers, etc.,

It is a must read for executives managing communication, marketing, branding, PR,and anyone who is looking to become a stronger influencer in its field. This book will prove to be essential text for communication professionals as well as students and all those interested in knowing & learning the art of communication.

Be it our professional or personal life, communication plays a major role in our success. This book is a rare find when it comes to giving an insight into various aspects of our lives.

"Viewed from the dimension of time, a Brand is a summation of the entity’s past, present and future." This is an excellent quote from the book and very much sums up about brand communication.

Have read this book more than once. A very informative book that talks about everything from the history of communication to brands and trust. A must for all professionals from the field of communication and a great read for anyone who wants to understand it..