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"Public Relations Writing and Media Techniques" is the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals. The basics of public relations writing, writing for the mass media, writing for other medi... More

Now in its eighth edition, "Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies... More

The Axman of New Orleans specialized in killing grocers of Italian descent in the 1910s, apparently to promote "jazz" music. Dorothea Puente was a little old landlady who murdered her tenants, but kept cashing their government checks. The Manson Family terrorized California in the 1960s, as did the ... More