The Design of Everyday Things

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Table Of Contents

• Preface to the 2002 Edition
• Preface
• 1. The Psychopathology of Everyday Things
• 2. The Psychology of Everyday Actions
• 3. Knowledge in the Head and in the World
• 4. Knowing What to Do
• 5. To Err Is Human
• 6. The Design Challenge
• 7. The Design Challenge
• Notes
• Suggested Readings
• References
• Index