Book: The Design Of Everyday Things Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Details of Book: The Design Of Everyday Things Book: The Design Of Everyday Things
Author: Donald A. Norman, Don Norman
ISBN: 0465067107
ISBN-13: 9780465067107
, 978-0465067107
Binding: Paperback
Publishing Date: 2002/09/18
Publisher: Perseus Books Group
Number of Pages: 192
Language: English