Development Communication In Rural Sector

Critical importance of the Development Communication (CD) in this particular context is obvious. CD is primarily communication for planned change. It is to reach unapproachable/unreachable mass of human through various means of communications for their development. It mean mor ethan just communicating information to the people.However, Cd as a concept is yet to be fully internalised both by practitioners and researchers.
About Author :
Prof. Debabrata Das Gupta (b.1943)., presently re-employed Professor of Agri. Extension was awarded the Ph.D. degree from University of Kalyani in 1969. He was Vice-Chancellor, Bidhan Chandra Krishi Viswavidyalaya from 2001-04. Dr. Sarthak Chowdhury (b.1959), presently a Reader in Agricultural Extension, Viosva-Bharati, started his career as a Lecturer in the Dept. of Extension Education, Institute of Agricultural Sciences, BHU. Dr. Siddhartha Dev Mukhopadhyay (b.1961, Senior Lecturer in Agricultural Extension, Institute of Agriculture, Visva-Bharati is a B.Sc.(Ag.) Hons., M.Sc. (Ag.) in Agricultural Extension and Ph.D. in the major field of Agricultural Extension.
Contents :
Preface SECTION 1 GENERAL AND CONCEPTUAL ASPECTS SECTION 2 COMMUNICATION BEHAVIOUR SECTION 3 CHANNELS OF MEDIA SECTION 4 PEOPLE'S PARTICIPATION SECTION 5 CONSTRAINTS SECTION 6 OTHER RELATED ISSUES Contributes