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Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition

(Paperback)
Paperback
Author: Rivkin, Trout
Language: English
Length: 240 pages
Publisher: John Wiley
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Rs. 1,023
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Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition (Paperback) Price: Rs. 1,023

AN IN-DEPTH EXPLORATION OF TODAY?S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES

"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace?and its sensible solutions for surviving the frenzied competition we?re sure to find there."?Dan Rather, CBS News

"What I like about Differentiate or Die is the book?s emphasis on the power of logic, simplicity, and clarity?getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch."?Scott McNealy, CEO, Sun Microsystems, Inc.

"Another great book by the king of positioning!"?John Schnatter, CEO, Papa John?s International

"Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing."?Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing Kellogg Graduate School of Management, Northwestern University

Specifications of Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition (Paperback)

Book Details
Publisher John Wiley
ISBN-10 0471028924
Edition New edition
Number of Pages 240 Pages
Publication Year 2001
Language English
ISBN-13 9780471028925
Binding Paperback
Contributors
Author Rivkin, Trout

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