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Buy Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition

Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition

Author: Rivkin, Trout
Paperback
Language: English
Length: 240 Pages
Publisher: John Wiley
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Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition (Paperback) Price: Rs.1023

AN IN-DEPTH EXPLORATION OF TODAY?S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES

"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace?and its sensible solutions for surviving the frenzied competition we?re sure to find there."?Dan Rather, CBS News

"What I like about Differentiate or Die is the book?s emphasis on the power of logic, simplicity, and clarity?getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch."?Scott McNealy, CEO, Sun Microsystems, Inc.

"Another great book by the king of positioning!"?John Schnatter, CEO, Papa John?s International

"Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing."?Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing Kellogg Graduate School of Management, Northwestern University

Specifications of Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition (Paperback)

Contributors
Author Rivkin, Trout
Book Details
Publisher John Wiley
Publication Year 2001
ISBN-13 9780471028925
ISBN-10 0471028924
Language English
Edition New edition
Binding Paperback
Number of Pages 240 Pages
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    Book: Differentiate or Die - Survival in Our Era of Killer Competition (English) New edition Edition by Rivkin, Trout
    ISBN Number: 0471028924, 9780471028925, 978-0471028925

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