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DIFFUSIONS OF INNOVATIONS

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Language: English
Length: 576 Pages
Publisher: SIMON & SCHUSTER USA
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DIFFUSIONS OF INNOVATIONS By Rogers Everett
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DIFFUSIONS OF INNOVATIONS (Paperback) Price: Rs.899

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

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Specifications of DIFFUSIONS OF INNOVATIONS (Paperback)

Contributors
Author Rogers Everett
Book Details
Publisher SIMON & SCHUSTER USA
Publication Year 2003
ISBN-13 9780743222099
ISBN-10 0743222091
Language English
Edition 5th Revised edition
Binding Paperback
Number of Pages 576 Pages
Dimensions
Width 6.20 inch
Height 1.42 inch
Weight 635 g
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★★★★★
★★★★★
26 Jul 2013
first to review
An outstanding and impressive piece of work

If you are someone who needs to understand the very crux and 'science' of innovation and its adoption, this has to be somewhere on top of the list.
Rogers begins by introducing the field and gives a brief history before moving on to define the myriad elements and also explain the processes. His multidisciplinary and cross-cultural experiences shine out clearly. The case studies ensure you aren't a passive reader but are actively engaged in the understanding and challenging of approaches. Because the study is of an eclectic nature, it can be read by anyone, disciplinary backgrounds notwiths...
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If you are someone who needs to understand the very crux and 'science' of innovation and its adoption, this has to be somewhere on top of the list.
Rogers begins by introducing the field and gives a brief history before moving on to define the myriad elements and also explain the processes. His multidisciplinary and cross-cultural experiences shine out clearly. The case studies ensure you aren't a passive reader but are actively engaged in the understanding and challenging of approaches. Because the study is of an eclectic nature, it can be read by anyone, disciplinary backgrounds notwiths...
If you are someone who needs to understand the very crux and 'science' of innovation and its adoption, this has to be somewhere on top of the list.
Rogers begins by introducing the field and gives a brief history before moving on to define the myriad elements and also explain the processes. His multidisciplinary and cross-cultural experiences shine out clearly. The case studies ensure you aren't a passive reader but are actively engaged in the understanding and challenging of approaches. Because the study is of an eclectic nature, it can be read by anyone, disciplinary backgrounds notwithstanding.
This is my go-to book. I highly recommend this to everyone, especially those whose work involves creative exploration and adaptation.

0 of 0 users found this review helpful.
    Book: DIFFUSIONS OF INNOVATIONS by Rogers Everett
    ISBN Number: 0743222091, 9780743222099, 978-0743222099

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