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Do You Want to Keep Your Customers Forever? (English) Reprint Edition

(Paperback)
Paperback
Language: English
Length: 85 pages
Publisher: Harvard University Press
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Do You Want to Keep Your Customers Forever? (English) Reprint Edition (Paperback) Price: Rs. 138

Do You Want To Keep Your Customers Forever? is a part of the Harvard Business Review series, which has been a one of the leading sources of management ideas. Each book in the series provides the readers groundbreaking ideas that help shape business practices and inspire managers all around the world from varied industries.

Summary of the Book

This book shows the readers the importance of mass customization and efficient personal marketing. The author explains the advantages of forming a learning relationship between companies and their consumers. This relationship gives companies a chance to meet customer’s needs, develop a relationship with them, and lead a successful business venture.

About Joseph B. Pine

Joseph B. Pine is an American author, speaker and an advisor to several Fortune 500 companies across the world. He is a co-founder of Strategic Horizons, a thinking studio which helps business develop new ways of adding value to their economic offerings. He has authored books like The Experience Economy: Work Is Theater & Every Business a Stage, Agile Product Development for Mass Customization.

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Specifications of Do You Want to Keep Your Customers Forever? (English) Reprint Edition (Paperback)

Book Details
Publisher Harvard University Press
ISBN-10 142214027X
Edition Reprint
Imprint Harvard Business Review Press
Number of Pages 85 Pages
Publication Year 2010
Language English
ISBN-13 9781422140277
Binding Paperback
Dimensions
Weight 0.17 Pounds (US)
Height 6.6 Inches (US)
Width 0.28 Inches (US)
Contributors
Author Martha Rogers PH. Don Peppers B Joseph Pine II
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