Book: Does Marketing Need Reform?: Fresh Perspectives On The Future Many marketers fear that the field's time-worn principles are losing touch with today's realities. Does Marketing Need Reform? collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles.
Details of Book: Does Marketing Need Reform?: Fresh Perspectives On The Future Book: Does Marketing Need Reform?: Fresh Perspectives On The Future
Author: Jagdish N. Sheth, Rajendra S. Sisodia
ISBN: 076561698X
ISBN-13: 9780765616982
, 978-0765616982
Binding: Hardcover
Publishing Date: Feb 2006
Publisher: M.e. Sharpe
Number of Pages: 352
Language: English