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Don't Think of an Elephant (English)

(Paperback)
Paperback
Author: George Lakoff
Language: English
Length: 124 pages
Publisher: Chelsea

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Don't Think of an Elephant (English) (Paperback) Price: Rs. 584

Don?t Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing?s stranglehold on political dialogue in the United States.

Author George Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff?s years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don?t Think of an Elephant! is the definitive handbook for understanding and communicating effectively about key issues in the 2004 election, and beyond.

Read it, take action?and help take America back.

About the Author George Lakoff is the Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world?s best-known linguists.

Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, (2nd edition, 2002). His other books include Women, Fire, and Dangerous Things: What Categories Reveal About The Mind (1987), Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: The Embodied Mind and Its Challenge To The Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: How the Embodied Mind Brings Mathematics Into Being (2000) [with Rafael N??ez].

Specifications of Don't Think of an Elephant (English) (Paperback)

Book Details
Publisher Chelsea
ISBN-10 1931498717
Edition 1st
Number of Pages 124 Pages
Publication Year 2004 September
Language English
ISBN-13 9781931498715
Binding Paperback
Dimensions
Weight 181 g
Height 8.5 inch
Width 5.74 inch
Depth 0.51 inch
Contributors
Author Don Hazen Joint, George Lakoff, Howard Dean Joint

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