Book: Don't Think Pink: What Really Makes Women Buy -- And How To Increase Your Share Of This Crucial Market The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
There's no question that women buy. "Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.
Details of Book: Don't Think Pink: What Really Makes Women Buy -- And How To Increase Your Share Of This Crucial Market Book: Don't Think Pink: What Really Makes Women Buy -- And How To Increase Your Share Of This Crucial Market
Author: Lisa Johnson, Andrea Learned
ISBN: 081440815X
ISBN-13: 9780814408155
, 978-0814408155
Binding: Hardcover
Publishing Date: 2004/06/21
Publisher: Amacom/american Management Association
Number of Pages: 230
Language: English