“donald a norman”

To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 20 illustrations.Honorable Mention, Business, Management & Accounting category, 1998 Prof... More

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of use... More

An intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines. Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. Norman authored The Design of Everyday Thin... More

By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects--from juicers to Jaguars.Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple in... More

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.First... More

Advances in Agronomy continues to be recognized as a leading reference and a first-rate source of the latest research in agronomy. Major reviews deal with the current topics of interest to agronomists, as well as crop and soil scientists. As always, the subjects covered are varied and exemplary of t... More

Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory--the machines we create begin to shape how we think and, at times, even what we value.... More

A FASCINATING INVESTIGATION OF HOW WE NAVIGATE THE PHYSICAL WORLD, "INNER NAVIGATION" IS A LIVELY, ENGAGING ACCOUNT OF SUBCONSCIOUS MAPMAKING.Why are we so often disoriented when we come up from the subway? Do we really walk in circles when we lose our bearings in the wilderness? How -- and why -- d... More

In tropical developing countries farmers tend to grow a wide range of crops in a small area for subsistence or sale. To make full use of often limited resources a good understanding of how environmental conditions affect the characteristics and performance of these crops is essential. This book cons... More