“donald r lehmann”

Product Management is a lean, defining text that covers three major tasks facing today's product managers : analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and servi... More

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? "Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll dis... More

An A-Z of contemporary economics in all its forms, Economics: the Key Concepts is an affordable, accessible reference for students, lecturers and economists at every level. The key topics explored include: competition and monopolydevelopment economicsgame theoryproperty rightstaxation.Fully cross-re... More

Table of contents Chapter 1: Overview Appendix 1A: Marketing Plan Outline Chapter 2: Defining the Competitive Set Chapter 3: Industry Analysis Chapter 4: Competitor Analysis Chapter 5: Customer Analysis Appendix 5A: Economic Value to the Customer Chapter 6: Market Potential and Sales... More

This text is intended for a course in Process Dynamics and Control or Advanced Control offered at the undergraduate level. This revision preserves the clear, concise coverage of process control concepts, beginning with an easy-to-understand presentation of open-loop systems and continuing on to the ... More

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make... More