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Drive : The Surprising Truth About What Motivates Us (English)

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Language: English
Length: 242 pages
Publisher: Canon Gate

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Drive : The Surprising Truth About What Motivates Us (English) (Paperback) Price: Rs. 560

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

Specifications of Drive : The Surprising Truth About What Motivates Us (English) (Paperback)

Book Details
Publisher Canon Gate
ISBN-10 1847677681
Number of Pages 242 Pages
Publication Year 2010
Language English
ISBN-13 9781847677686
Binding Paperback
Contributors
Author Daniel H. Pink

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