“e a bernays”

Written by publicist number one, Edward L. Bernays makes clear in this book that public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is the field of adjusting private and public interest. This book is import... More

This is the first book that focuses on the behavior of host-plant selection by plant-feeding insects. It describes the patterns of host use, the chemical features of plants that determine host selection, the physiology of insect sensory systems, and the insect behaviors, with an emphasis on mechanis... More

New Page 1 Physics - Electricity, Magnetism and Waves thoroughly covers the subjects of electricity and magnetism at a level required of the undergraduate physic and engineering students. The book includes chapters which elaborates on waves and deals with a wide variety of waves phenome... More

This book traces teh development of historiography from the days of Herodotus to those of postmodernism. It covers the ancient, medieval and the modern aspects of the subject and offers easy comprehension, clear and precise guidance and immediate utility. The author provides a balanced view of comp... More

This book covers the more complex areas of the costing of processes and operations. It explains how to determine the average cost per unit in process costing in a simple step-by-step approach, starting with normal losses with no scrap value and working through the treatment of scrap values, abnormal... More

"An Owner's Guide to a Happy Healthy Pet" is the series to turn to when you want a basic reference that's reliable, up-to-date, and complete. These guides feature: Expert authors, plus renowned guest contributors on specialized topicsFull-color photos throughoutBasic information on the breed, specie... More