“e a de kerf”

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas, Edward de Bono (the inventor of lateral and parallel thinkin... More

Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your atten... More

What does it take to succeed in today’s competitive world? Is it luck? Talent? Why do some people emerge as successful while others – who seem to work just as hard – never make it? Are special skills required? Tactics is based upon fifty interviews conducted for the book with men and women who... More

This volume presents the lives and work of the team of Nobel Prize-winning scientists who discovered the structure of the DNA molecule, opening the door to numerous advances in molecular genetics.... More

Linus Pauling was the first person to win two unshared Nobel Prizes. He developed unique model-building techniques that he put to use in his studies of proteins, amino acids, and DNA.... More

Edward de Bono believes in freedom, but he poses the question: “If you cannot see clearly, are you making a free choice?” That question is at the heart of his new book. De Bono has devoted his life and career to getting his readers—business leaders, educators, and politicians among others—to... More

you think about thinking? Probably not. Most people do not think about thinking. We have an excellent thinking system – but it is inadequate. We have never developed the creative thinking needed to design the way forward. Our thinking is excellent for technology and almost useless in human a... More

"The hypothesis is a tool in our search for the truth...Without possibilities we stagnate in yesterday's certainties." Our educational system is founded on analysis and logical deduction of available information. But without recognising the important of possibility, through which we create hypothe... More