E Sales

Innovative selling involves new, fresh and tech intensive sales programmes. Innovative selling is a vital sub-system of marketing managemet. Innovative selling in a competitive environment acts as the dynamic force of marketing management. In modern Organisation, innovative selling centres around the management of sales force and sales efforts. Modern Sales Manager is not only profit oriented but also customer oriented. We are in an information era where everyone demands information at the click of a button.
About Author :
Dr. Vasu Deva, Director, MIMS and Professor the Birla Technological Institute, has wide experience in teaching, training, research and consultancy. Dr. Dudeja has been on the Board of Directors of various eminent institutes and member of various Professional bodies. Dr,. Dudeja has an honours degree, Degree in Law from Delhi University and Post-Graduation and Ph.D. in Business Management from the Punjab Univeristy. Dr. Dudeja has been a prolific writer and has been contributing to various national and international journals of repute.
Contents :
Preface Innovative Selling in the Competitive Environment Innovative Selling-Nature and Scope Sales Meetings and Contests Innovative Sales Organisation Sales Quotas Personal Selling Strategy Innovative Selling Intelligence Sales Marketing Research Innovative Personal Selling Branding Sales force Automation-The Key to Selling Success Talented Sales Force Promotion Strategy Setting Price Strategy to Sell Competitively Selling Chain Customer Service Supply Chain Management Sales Budget Building Relationship Programme Services and Selling Innovative Selling and its Integration Bibliography Index