“edd applegate”

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by... More

Though literary journalism is a particular type of "new" journalism, its techniques have been used by writers for centuries. Some early practitioners include Joseph Addison, Richard Steele, and Daniel Defoe. Literary journalists use dramatic literary techniques to enliven nonfiction accounts of hist... More

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads... More

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin F... More

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which foc... More

Realistic writers seek to render accurate representations of the world, and their novels contain authentic details and descriptions of their characters and settings. Like Realistic authors, Naturalistic ones similarly try to portray the world accurately, but they tend to depict the darker side of li... More

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product... More