Book: Edison On Innovation: 102 Lessons In Creativity For Business & Beyond Axelrod seeks to bring "the wizard of Menlo Park” down to earth so that anyone can develop good mental habits for generating new ideas, technologies, and creative breakthroughs. Using the "case studies" of actual Edison inventions such as the telegraph, typewriter, telephone, and photocopier, Axelrod draws out time-tested principles that can be applied by even the least creative among us. Lessons include: Failure is Fertile; Accumulate a Scrap Heap; Start Small, Scale Up; Do What You Can, Not What You Wish; and much, much more.
1. Life Story of a Middle American
2. Getting Your Hands Dirty
3. How to Use Everything
4. Investing
5. Entrepreneurship
6. Creating Your Customers
7. Making Rain
8. Grinding It Out
9. Managing
10. Faking Genius
Details of Book: Edison On Innovation: 102 Lessons In Creativity For Business & Beyond Book: Edison On Innovation: 102 Lessons In Creativity For Business & Beyond
Author: Alan Axelrod
ISBN: 8126519576
ISBN-13: 9788126519576
, 978-8126519576
Binding: Paperback
Publishing Date: Wbus
Publisher: Wiley
Number of Pages: 192