Book: Effective Advertising Skills This book is about copy that sells-all kinds of copy that sells, despite the fact that a class in Retail Copy led to its writing. The technique and the Selling Stratagems that it proffers are so universal in their application that they must be recognised as first prescription wherever persuasion is required.
Details of Book: Effective Advertising Skills Book: Effective Advertising Skills
Author: Clyde Bedell
ISBN: 8182900719
ISBN-13: 9788182900714
, 978-8182900714
Binding: Hardcover
Publishing Date: 2006
Publisher: Shubhi Publications / Springs Books
Number of Pages: 524
Language: English