Effective Media Relations How To Get Results, 3/e

The power of the media is unquestionable – the impact it can have on public opinion and decision making is quite unique – and knowing how to use it effectively is an essential skill for all public relations practitioners. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. There is also new information on the growing importance of e-mail and internet use. Michael Bland takes a behind-the-scenes look at the broadcast media in Part 3 and provides an insight into how radio and television interviews should be handled. Effective Media Relations is ideal for any newcomer to public relations. For the seasoned practitioner, it serves as a useful refresher to update skills and give an invaluable overview of media relations. About Author: S Michael Bland is a corporate communications consultant. Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR’s first Head of Education from 1998 to 2001. David Wragg is now an independent consultant and author after working in-house for 18 years.