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Electronic Commerce - A Managerial Perspective
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Publisher: Prentice Hall- Gale
OR
Book: Electronic Commerce - A Managerial Perspective
Describes what electronic commerce is, how it is being conducted and managed, and its major opportunities, limitations, issues, and risks, taking a managerial orientation and interdisciplinary approach. Contains sections on applications, supporting electronic commerce, technological infrastructure, and advanced topics like global electronic commerce and future directions. Includes chapter summaries, key words, review and discussion questions, Internet exercises, and team exercises, plus real-world cases.
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Details of Book: Electronic Commerce - A Managerial Perspective Book: Electronic Commerce - A Managerial Perspective
Author: Turban King Lee Chung
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 1999
Publisher: Prentice Hall- Gale
Number of Pages: 520
Language: English
Author: Turban King Lee Chung
ISBN:
0139752854
ISBN-13:
9780139752858
,978-0139752858
Binding: Hardcover
Publishing Date: 1999
Publisher: Prentice Hall- Gale
Number of Pages: 520
Language: English
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Book: Electronic Commerce - A Managerial Perspective by Turban King Lee Chung
ISBN Number: 0139752854, 9780139752858, 978-0139752858