Book: Electronic Commerce: A Managers Guide (s) How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
Details of Book: Electronic Commerce: A Managers Guide (s) Book: Electronic Commerce: A Managers Guide (s)
Author: Ravi Kalakota, Andrew B Whinston
ISBN: 8177583166
ISBN-13: 9788177583168
, 978-8177583168
Binding: Paperback
Publishing Date: 2008
Publisher: Dorling Kindersley (india) Pvt Ltd *
Language: English