Cart (0)
Digital Cart (0)

Add Another Item

Add Another Item

Add Another Item

Add Another Item

Compare
You can't compare with the above items. (Clear all items in the Compare list)

Emotional Branding : How Successful Brands Gain the Irrational Edge (English)

(Hardcover)
Hardcover
Author: Daryl Travis
Language: English
Length: 320 pages
Publisher: Crown Publishing Group
Rs. 1,769 7% OFF
Rs. 1,628

Sold by

WS Retail 4.3 / 5
84% positive feedback (3,987,402) ratings)
  • 5 star
    2,520,931
  • 4 star
    836,644
  • 3 star
    230,607
  • 2 star
    97,168
  • 1 star
    302,052
Positive
Neutral
Negative
Buy with confidence when you see the 'Flipkart Advantage' badge. Products tagged with the Flipkart Advantage badge are quality checked, stocked and shipped by Flipkart. They are also backed by our Friendly Returns Policy, which allows for 30 Day Returns. Expedited delivery options such as Same Day/In-a-Day Guarantee Delivery are an added bonus. Read More

* Shipments from locations where relevant permissions have been obtained.

Out of Stock!
This item is Out of Stock!
Notify me when this product is in Stock:
:
Thank you, for your interest in Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover). You will be Notified by Email when it becomes available.

Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover) Price: Rs. 1,628

How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course.
Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses:
·Branding as a product of intuitive thinking
·How people develop emotional responses to brands
·Bringing together a company's elements to form a brand
·Developing successful offshoot brands from existing ones
·And much more!
Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S.
"Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence
"Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine
"I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx

Specifications of Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover)

Book Details
Publisher Crown Publishing Group
ISBN-10 076152911X
Imprint Crown Business
Number of Pages 320 Pages
Publication Year 2000
Language English
ISBN-13 9780761529118
Binding Hardcover
Contributors
Author Info
Daryl Travis has extensive experience in advertising, integrated marketing, and brand building. He is chancellor of Arian, Lowe & Travis, a nationally recognized advertising agency in Chicago, and CEO of Brandtrust, an elite corps of brand consultants that includes several of the leading brand thinkers in the world.
Author Daryl Travis

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover)

Have you used this product?

Rate it now.

No reviews available.
 

PAYMENT METHOD

POWERED BY
Loading ...