Cart ( 0 )
Digital Cart ( 0 )

Add Another Item

Add Another Item

mvn

Add Another Item

Add Another Item

Compare
You can't compare with the above items. (Clear all items in the Compare list)

Emotional Branding : How Successful Brands Gain the Irrational Edge (English)

(Hardcover)
Hardcover
Author: Daryl Travis
Language: English
Length: 320 pages
Publisher: Crown Publishing Group
Rs. 1,769
Notify me when this product is in Stock:
:
Thank you, for your interest in Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover). You will be Notified by Email when it becomes available.
Out of Stock!
This item is Out of Stock!

Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover) Price: Rs. 1,769

How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course.
Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses:
·Branding as a product of intuitive thinking
·How people develop emotional responses to brands
·Bringing together a company's elements to form a brand
·Developing successful offshoot brands from existing ones
·And much more!
Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S.
"Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence
"Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine
"I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx

Specifications of Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover)

Book Details
Publisher Crown Publishing Group
ISBN-10 076152911X
Imprint Crown Business
Number of Pages 320 Pages
Publication Year 2000
Language English
ISBN-13 9780761529118
Binding Hardcover
Contributors
Author Info
Daryl Travis has extensive experience in advertising, integrated marketing, and brand building. He is chancellor of Arian, Lowe & Travis, a nationally recognized advertising agency in Chicago, and CEO of Brandtrust, an elite corps of brand consultants that includes several of the leading brand thinkers in the world.
Author Daryl Travis

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of Emotional Branding : How Successful Brands Gain the Irrational Edge (English) (Hardcover)

Have you used this product?

Rate it now.

No reviews available.
 

PAYMENT METHOD

POWERED BY

Hear ye, Shoppers! October 6th it is! Wherever you are, with whomsoever you are, pause for a minute and mark your calendar for the Big Billion Day, for the very first time ever on your favourite shopping site, Flipkart.
You must have seen the teasers by now and must be dying of curiosity and excitement. People from all walks of life, all over the country are gearing up for the biggest and craziest sale ever, so it is high time that you join in this extravaganza. With Diwali fast approaching, Flipkart has made shopping for your loved ones a lot easier, with the 6th October Big Billion Day. Let finance take a back seat as we prioritise sentiments over everything else.
To make the most of this awesome day, you need to follow a few quick and easy steps. First off, keep your Flipkart profile up-to-date to be a step ahead. Choose your favourites from a plethora of products and add them to your Wishlist as soon as possible. This will notify you from time-to-time about the various offers applicable on the chosen products.
Considering your busy schedule, we bring the convenience of Flipkart App to your mobiles! Wherever you are, just download this app from various stores like Google Play, App Store and Windows Store and you are all set to shop. With the help of this app, ready yourself for smart, quick and happy shopping.
With Flipkart, you can shop freely from within the comforts of your home or from anywhere else. Shopping on Flipkart is fun, easy and hassle-free. With convenient payment options such as cash on delivery, net banking and credit or debit card, you can be rest assured about the transactions. Flipkart also offers easy return and replacement policies, so that you can have a satisfying shopping experience. Share the joy and spread the love!

Loading ...
x