Emotionomics: Leveraging Emotions For Business Success

A marketing and political consultant draws on insights gathered through facial coding, the best means of measuring and managing the emotional response of customers and employees, to show how to leverage emotions for business success.

Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. "Emotionomics" looks at emotions in terms of business opportunities, both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference. Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the best means of measuring and managing the emotional response of customers and employees, to show how to leverage emotions for business success.