Entrepreneurship, 6th/ed. (sie)

Table of contents
Part I: THE ENTREPRENEURIAL PERSPECTIVE 1. The Nature and Importance of Entrepreneurs
2. The Entrepreneurial and Intrapreneurial Mind
3. The Individual Entrepreneur
4. International Entrepreneurship Opportunities

Part II: CREATING AND STARTING THE VENTURE
5. Creativity and the Business Idea
6. Legal Issues for the Entrepreneur
7. The Business Plan: Creating and Starting the Venture
8. The Marketing Plan
9. The Organizational Plan
10. The Financial Plan

Part III: FINANCING THE NEW VENTURE
11. Sources of Capital
12. Informal Risk Capital and Venture Capital

Part IV: MANAGING, GROWING, AND ENDING THE NEW VENTURE
13. Entrepreneurial Strategy: Generating and Exploiting New Entries
14. Strategies for Growth and Managing its Implications
15. Accessing Resources for Growth from External Sources
16. Going Public
17. Ending the Venture

New Features

The text is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. It maintains its well-known "from start to finish? approach. Actual case studies and entrepreneur profiles would help illustrating successful and not-so-successful ventures.

Feature highlights

Increased emphasis on the presentation of the business plan to investors, the management team, and forecasting sales in the early stages of the start-up.

A strong and up-to-date marketing chapter that emphasizes customer service, stronger marketing research and market segmentation

"As Seen in Entrepreneur Magazine" boxes

End-of-chapter research tasks and class discussion questions