“evans david”

Instant Notes titles focus on core information and are designed to help undergraduate students come to grips with a subject quickly and easily. The new edition, like the current one, will give an insight into the whole of plant science, which is one of the fundamental areas of biology. It will be up... More

Josef Stalin's iron fist. "Teach Yourself Stalin's Russia" introduces one of the greatest tyrants of the 20th century--from his rise to power in the 1920s, to the clash with Germany in WW II, to his death in 1953--and offers a look at the devastation he wrought on his own people.... More

Teach Yourself History Each title in the history category of Teach Yourself makes complex events accessible when you're seeking an alternative to dry, academic texts. Incorporating gripping personal stories, our Teach Yourself History Books transform history from a record of facts and dates to a dyn... More

This compilation of essays takes the study of the blues to a welcome new level. Distinguished scholars and well-established writers from such diverse backgrounds as musicology, anthropology, musicianship, and folklore join together to examine blues as literature, music, personal expression, and cult... More

Since Diners Club issued its first charge cards in 1950, payment cards -- credit, debit, and charge cards -- have revolutionized how and whenwe pay for goods and services. In "Paying with Plastic," David Evans and Richard Schmalensee provide a nontechnical distillation of their years of research on ... More

This major new edition of Cassell's biggest selling management textbook has been revised by David Evans to bring it completely up-to-date with current thinking and course development. Evans covers all the required elements of running a successful company with an engaged personnel and a well-structur... More

"Understanding Media "cites current scholarship to shed light on how celebrities are manufactured by media and why audiences respond as they do. With case studies ranging from King Louis XIV to pop star Kylie Minogue, it examines the construction of celebrity in four concepts: history, text, product... More