Event Marketing & Management

 2. Channels Of Distribution 

 3. Selling Jobs And Salesman

 4. Qualities Of A Good Salesman

 5. Knowledge Of A Good And Selling Points

 6. Buying Motives

 7. Knowledge Of Customers

 8. Psychology In Selling

 9. Selling Process

10. The Approach

11. Presentation And Demonstration

12. Overcoming Objections

13. The Close

14. Organisation Of Sales Department

15. Sales Manager

16. Recruitment And Selection

17. Training And Salesman

18. Remuneration Of Salesman

19. Motivation Of Salesman

20. Control And Supervision Of The Sales Force

21. Sales Office Routing

22. Sales Promotion

23. Advertising

24. Media Of Advertising

25. Publicity Campaign

26. Display

27. Appeals In Advertising

28. Advertising Copy

29. Advertising Layout

30. Advertising Agency

This book, Event Marketing And Management targets the event management professionals as well as the novice in highlighting the efforts needed to conduct an event of any nature. It has a plethora of international examples aimed at providing an in-depth understanding of events as a strategic communication tool at the generic level. The book presents evolution and historical background of events. With a brief section on the synergies between advertising, PR and events, the book provides a detailed insight into specific events related to phenomena such as ambush marketing and barter. Featuring numerous figures, exhibits, tables and case studies for clarity of concepts, the book is packed with exposition on formulation and implementation of business strategies.