Book: Expect The Unexpected (or You Won't Find It): A Creativity Tool Based On The Ancient Wisdom Of Heraclitus The bestselling author of "A Whack on the Side of the Head" now interprets the aphorisms of Heraclitus as springboards to creativity.
Heraclitus lived 2,500 years ago, but his adages, including You cant step in the same river twice and Dogs bark at what they dont understand, remain surprisingly relevant today. Expect the Unexpected or You Wont Find It uses 30 of Heraclituss epigrams to unleash creativity. Treating each saying as an inexhaustible source of inspiration, author Roger von Oech supplies anecdotes, riddles, questions, and hidden jokes designed to topple old modes of thought and fire the imagination. Reversing expectations, turning change to advantage, creating powerful metaphors these concepts derived from Heraclitus can help anyone searching for new approaches to problem solving.
Details of Book: Expect The Unexpected (or You Won't Find It): A Creativity Tool Based On The Ancient Wisdom Of Heraclitus Book: Expect The Unexpected (or You Won't Find It): A Creativity Tool Based On The Ancient Wisdom Of Heraclitus
Author: Roger Von Oech, Roger Von Oech
ISBN: 1576752275
ISBN-13: 9781576752272
, 978-1576752272
Binding: Paperback
Publishing Date: 2002/09/01
Publisher: Berrett-koehler Publishers
Number of Pages: 208
Language: English