Book: The Expressive Organization - Linking Identity, Reputation And The Corporate Brand This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Details of Book: The Expressive Organization - Linking Identity, Reputation And The Corporate Brand Book: The Expressive Organization - Linking Identity, Reputation And The Corporate Brand
Author: Majken Schultz, Mogens Holten Larsen, Mary Jo Hatch
ISBN: 0198297785
ISBN-13: 9780198297789
, 978-0198297789
Binding: Hardcover
Publishing Date: 17082000
Publisher: Oxford University Press, Usa
Number of Pages: 312
Language: English