Extending The Supply Chain: How Cutting-edge Companies Bridge The Critical Last Mile Into Customers' Homes

Dont break the supply chain before you get to the most important link- the customer.
Why have so many e-commerce companies failed in the last few years? In many cases, its the failure to figure out how to extend the supply chain directly to customers that keeps a company from succeeding. Using cutting-edge delivery practices and technology-based order processing, companies can minimize costs, customize their products, provide increased service and convenience, and increase customer loyalty- all leading to a more robust bottom line.
Extending the Supply Chain examines in-depth some of the most high-profile practitioners of telephone and Internet-based order processing and fulfillment. The authors bring you detailed looks at:
Amazon, Dell, and FreshDirect, which use the decoupled extended supply chain model to take custom-assembled or custom-packaged orders from an assembly plant or distribution center to the delivery destination using third-party delivery specialists like FedEx and UPS.