Extending The Supply Chain : How Cutting-edge Companies Bridge The Critical Last Mile Into Customers

“Extending the Supply Chain provides the definitive guide to delighting last-mile customers. Defines, explains, and guides readers through the challenges of marketing, IT, order fulfillment, and delivery while showing how the integration of the parts brings a competitive edge. An essential part of a 21st century manager’s bookshelf.”

– Jason Ackerman, President, Fresh Direct

Learn how companies can minimize costs and increase customer loyalty by using new technology as a critical part of supply chain strategy. This guide encompasses models and methods used by leading companies with exceptional supply chain programs, and shows how to create a more profitable program in your organization. It provides clear examples, charts, graphs and practical tools to help you establish and maintain a dynamic customer-focused fulfillment operation, and offers proactive strategies for seamlessly integrating marketing and technology initiatives into your supply chain strategy.