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This text addresses critical topics in the expanding market and production for lipids. It combines novel and traditional methods from technological and biological perspectives to achieve the most effective pathways for production of modified lipids. The book is organized into three sections explorin... More

This book has pedigree. It has developed from experience over 50 years in reading, writing, thinking, and working with lipids and fatty acids. The study of lipids now involves many disciplines, all of which require a basic knowledge of the chemical nature and properties of these molecules. The book ... More

Imagine a world where whole epochs will pass, cultures rise and fall, between a telephone call and the reply. Think of the human race multiplying 500-millionfold, or evolving new, distinct species. Consider the technology of space colonization, and computer-assisted reproduction. Freeman Dyson marsh... More

Social Skills at Work goes beyond the do’s and don’ts of a mechanical set of skills to provide thoughtful and practical guidelines on the effective management of profes-sional relationships. Important factors range from social judgements, attributing motives, stereotyping, leadership and asse... More

Extensively revised, reorganized, and expanded, the third edition of the industry standard, The Lipid Handbook reflects many of the changes in lipid science and technology that have occurred in the last decade. All chapters have been rewritten, many by new authors, to match the updated thinking and ... More

The three major macronutrients are proteins, carbohydrates, and lipids (oils and fats). This book is devoted to lipids, which are an important part of life for all of us. What are these materials in molecular terms? Where do they come from? What happens to them between the harvesting of crops and th... More

Table of contents Part I: Business Markets and Business Marketing Chapter 1 Introduction to Business Marketing Chapter 2 The Character of Business Marketing Chapter 3 The Purchasing Function Chapter 4 Organizational Buyer Behavior Part II: Foundations for Creating Value Chapter 5 Marke... More

Introduction1. It's the Brand, Stupid2. Codependency Can Be Beautiful -Consumers Need Good Brands as Much as Good Brands Need Them3. A Great Brand Message is Like a BuckingBronco - Once You're On, Don't Let Go4. If You Want Great Advertising, BePrepared to Fight for It5 When it Comes to Sponsorships... More